Chicago 2011: Five Axis Project CT Shows the More Exciting Side of Hybrids, Lexus
Lexus is a brand desperate to grow its appeal among younger buyers and while the new CT200h hybrid hatchback might be more of a European-targeted vehicle, apart from the IS series, it’s easily the most attractive car to the Gen-X and Gen-Y crowd from the Toyota luxury brand here in North America.
To help convey that message and to draw attention to the fact that Lexus does offer something to suit the interests, lifestyle and budget of younger buyers, the Lexus commissioned tuner and design studio Five Axis to build what is being called the Five Axis Project CT. Unveiled at the Chicago Auto Show the car gets a custom widebody with an aggressive rear end complete with a massive diffuser. The ‘Dark Passage’ paint helps convey the car’s ‘Darker Side of Green’ marketing slogan, while under the hood the factory powerplant remains untouched, delivering 42-mpg average.
Inside there’s everything from custom seat inserts to an impressive looking touch-screen interface that looks perfectly suited to the CT and could easily be passed off as factory equipment.
GALLERY: Five Axis Project CT
Read AutoGuide’s 2011 Lexus CT200h Review Here
Get more CT200h news and info at CT200hForum.com
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation